Cardiff & District Law Society Client Journey 2019
How you can secure more new clients.
insight6 and Cardiff & District Law Society are partnered to conduct a project based on maximising client conversion/retention through excellent client experience. Participating law firms are ‘mystery shopped’ with the results being shared with each individual law firm (and no-one else). The aggregated data for all participating law firms is then used to produce a comprehensive report and will be reviewed against the UK wide legal journey 2019 as a reference point and benchmark.
Law firms which have participated in the programme in previous years (over 300 law firms to date) have benefited from getting valuable insights into their business and how they are handling enquiries. Most have since reported significant improvements in their business results having focused on addressing any issues highlighted – in short, they are securing more new clients and securing more business from existing clients.
We are now conducting a specific project with Cardiff & District Law Society and we are looking for 50 law firms to participate in this year's project.
This is a great opportunity for your firm to receive feedback to understand how your teams handle new enquiries as well as seeing the combined outputs from the Cardiff and national projects.
This valuable research will help you get better at managing opportunities coming into your business, improve how you service clients and help you identify skills and training gaps in your firm, all of which you are then well positioned to address.
In addition to providing you with the opportunity to secure more business, there are five further key benefits of participating in this programme. You will find out:
- How phone enquiries are handled and passed through your business
- If your team can sell the benefits of the firm
- If your website is compelling enough to ensure a new enquiry is placed
- If your teams follow up on the enquiries coming in to the firm
- If the client would want to work with you
"The client journey was excellent. It gave our firm a real focus on the experience we give to our clients." Julian Overton Partner, TV Edwards