We understand the challenges
facing the attraction sector.

The challenge for the attraction sector is to ensure everyone - from your full team to your casual staff - delivers a consistently high standard of customer service whilst simultaneously maximising sales opportunities

Over the past 15 years we have worked with more than 50 UK attractions. From the largest Family Attractions to the smallest Maize Maze, from Castles to Museums. Some real examples are…

  • Mystery shopping all the customer touchpoints to benchmark the experience across the whole attraction throughout the day
  • Conduct focus groups with customers to really understand how they feel about their own experiences and create innovative new ideas for the attraction to adopt
  • Conduct a quarterly customer survey with all the membership to identify ways to improve the relationship between the attraction and their members
  • Introduce a unique process to boost the number of Google reviews or for any other review platform
  • Conduct team training sessions on the importance of delivering a great experience to leave the team motivated and for them to be the “very best that they can”
  • To coach the supervisors and team leaders on how to motivate their team and give them constructive feedback
  • Conduct short sharp surveys after every customer has visited the attraction, to identify issues that require attention and to reward individual team members
  • To run team focus groups to offer the management the opportunity to hear how teams feel about working within the attraction

If you feel we can help you, please do get in touch.

Six Reasons to choose insight6 to improve your Customer Experience

We are extremely familiar with the sectors that we work in and our Customer Experience Directors have fantastic local knowledge within their regions. As a result, you will receive the best knowledge, support and information allowing you to benchmark yourself against other businesses within your industry and area.

  1. Our Customer Experience Directors are local to you and on hand to partner your journey of CX transformation.
  2. Our Customer reviews, survey tools and on-line feedback products are world class.
  3. All of your CX measurement is tailored for your business to ensure the results are 100% relevant and actionable.
  4. Our CX Directors can coach and mentor your teams to improve performance.
  5. Our benchmarking and customer mapping tools are second to none.
  6. When you work with Insight6 Transformation comes as Standard.

Debbie Bisseker
Head of Visitor Services Cadbury World


“insight6 were very pro-active and provided some great advice on how to recognise and motivate the Cadbury team. One initiative was using the data from the customer experience reviews to award an “employee of the day”; a team member who was recognised and rewarded for stand out customer service.”

Find out how insight6 helped Cadbury World to improve sales performance by 5%

Stuart Green
Director of Operations Playnation


“insight6 has helped Playnation become a more customer and people focused business. The results from each CX Review have helped managers improve their standards and customer service.

insight6 work with the management team to ensure best value and offer bespoke training that is delivered in a timely manner nationally.”

Read about how insight6 worked with Playnation 

Josh Haywood
General Manager Crealy Adventure Park


“We have been working with insight6 for a number of years and value the expertise and professional insight assessments they deliver for us, they really are the customer experience specialists!
They truly are customer experts who provides great analysis and insights from the reports, to help and challenge us to improve in all areas of our business – from our colleague’s interactions at our park attractions to the service experienced at our busy food and beverage outlets.”

Read about how insight6 partnered Crealy to increase customer satisfaction scores from 75% up to 95%