1. Listen When was the last time you asked your customer how they felt? Do you know what their needs are? Are you familiar with their perception of your website, your premises and your communication with them? Thanks to the huge array of customer analytics tools this is easy to establish and, depending on the … Read more
The bi-annual UK Customer Satisfaction Index has just been published by the Institute of Customer Service and for the third consecutive year, Amazon tops the list. In fact, there are no real surprises in the list at all; First Direct, John Lewis, Jet2Holidays.com, Next, Subway and Aldi were all in the top ten. The bottom … Read more