This guide will help you transform your business – if you take action. Customers are the lifeblood of every business as business owners we all want our customers to like us, buy more from us and keeping returning to us week after week, month after month, year after year and recommend us to friends and … Read more
When Heineken was developing a US advertising campaign for their tequila-flavoured beer called Desperados last year, they experimented with two different platforms. In some states in south-eastern America, Heineken ran traditional television commercials. In other states they ran ads only on mobile phones at specific times of the day. Within three months the statistical analysis … Read more