Our History

For over 30 years, insight6 has been at the forefront of customer experience (CX) innovation. From our origins in Australia and New Zealand to becoming the UK and Ireland’s leading CX specialist, we have transformed the way businesses measure and enhance customer interactions. We were the first CX business to introduce local specialists, ensuring that every client benefits from expert guidance tailored to their region. Today, we have worked with over 1000 clients and insight6 continues to set the benchmark for CX excellence.

How It All Began – 30 Years of Customer Experience Innovation.

insight6 began over 30 years ago in Australia and New Zealand, delivering specialist customer experience (CX) insights. In 2010, our Chief Executive, Jonathan Winchester, brought the business to the UK and Ireland, establishing a unique approach—providing businesses with local CX specialists who help drive real, measurable improvements.

Since then, insight6 has grown into the UK’s leading CX consultancy, supporting over 1000 clients across retail, professional services, hospitality, education, and local government. We provide a fully integrated service, including mystery shopping, customer feedback, and CX training, ensuring businesses don’t just collect data but turn it into actionable change.

Jonathan Winchester has spent his career helping organisations create exceptional customer experiences. Passionate about innovation in CX, he regularly speaks at industry events, shaping the future of customer insight. Under his leadership, insight6 continues to set new standards, helping businesses achieve lasting success.

Transformation comes as standard