Your CX Specialist for Warwickshire and Coventry

I believe sustainable business growth comes from truly understanding your customers.

Throughout my career, I’ve been passionate about helping businesses drive revenue growth by turning customer insight into meaningful action. By combining data with a genuine understanding of customer needs and behaviours, I help organisations make informed decisions that strengthen customer relationships, improve retention, and create long-term loyalty.

For me, customer experience isn’t just about measuring satisfaction, it’s about uncovering why customers behave the way they do and using those insights to create experiences that differentiate a business from their competitors. When businesses consistently deliver experiences their customers value, growth naturally follows.

For 25 years in the automotive industry, I’ve worked with businesses to improve performance through data, technology and customer understanding. I enjoy working alongside business owners, senior leaders and their teams to understand the challenges they’re facing, identify opportunities for improvement, and develop practical, data-driven solutions that deliver measurable commercial results. Every organisation is unique, which is why I take a collaborative approach, ensuring recommendations are tailored to each business rather than applying a one-size-fits-all solution.

At insight6, I help organisations better understand their customers and improve customer experience through a range of insight and development services, including:

• CX Reviews (Mystery Shopping) – See your business through your customers’ eyes.
• Instant Insight – Real-time customer and staff feedback that helps you act quickly.
• Customer Journey Mapping – Understand every interaction and remove friction from the customer experience.
• Focus & Listening Groups – Gain deeper qualitative insight into what customers really think.
• Training & Development – Equip your teams to consistently deliver exceptional customer experiences.
• Mentoring & Coaching – Support leaders and teams to embed a customer-first culture.

These services give businesses the confidence to make data-driven decisions that improve customer loyalty, strengthen retention, increase revenue, and create sustainable long-term growth.

Outside of work, I’m a lifelong Coventry City supporter and season ticket holder, as well as a husband and father to three young children. Before joining insight6, I also founded and ran Leamington Comic Con, an award winning, crowdfunded independent comic book convention, bringing together thousands of fans, exhibitors and guests through a passion for creating memorable experiences and building communities. When time allows, I still enjoy playing football twice a week, which keeps me active.

Whether you’re looking to attract new customers, improve customer loyalty, increase retention, or better understand what drives customer behaviour, I’d love to have a conversation.

Together, we can turn customer insight into commercial advantage and create experiences that keep customers coming back.

Email: dan.mallier@insight6.com
LinkedIn: Connect with me here to continue the conversation.