The Student Applicant Journey

Do you want to increase your applicant conversion rate?

insight6 has completed a comprehensive study to understand how potential students feel when applying to UK colleges and universities. 

The study was developed to understand how effectively online applications, interviews and virtual events are handled so that we could identify what goes well, best practice and areas that can be improved. The finished report is possibly one of the most comprehensive studies on the applicant experience ever undertaken by an external customer experience research organisation. 

Inside the report, you will find our top tips on all the key touchpoints along the applicant journey from the initial browse of the website through to the final offer and virtual event. 

Some of our key findings were: 

• 14% of applicants received no acknowledgement that their application had been received 
• Only 22% felt they had been given sufficient information to help them prepare for their interview 
• 36% felt that entering their qualifications in the online application was not easy to complete

Each of these touchpoints is crucial in forming an important relationship and building the potential student’s trust in your college/university. 

If you would like to understand how your applicants feel when they apply to your establishment and how you can convert more enquiries and applications, then please reach out for a conversation about how insight6 can support you to achieve that.