Home > CX Sectors > Automotive
What is Automotive Customer Experience?
Automotive customer experience is the impression your customers form at every stage of their journey, from initial enquiry to aftersales support. It covers all interactions – whether in person, online, or by phone – and shapes how your dealership or automotive business is perceived.
Providing a positive automotive customer experience means customers feel valued, understood, and supported, leading to increased trust, repeat business, and referrals. In a highly competitive market, delivering an exceptional customer experience is key to standing out and building long-term loyalty.
insight6 supports some of the UK’s largest automotive groups to improve automotive customer experience through bespoke mystery shopping, in-depth feedback, and tailored CX training.
- Here’s how we help automotive businesses deliver a standout customer experience:
- Video and traditional mystery shopping to benchmark every stage of the sales process and identify training needs
- Managing customer feedback and online reviews to highlight strengths and uncover areas for improvement
- Working with management teams to streamline the sales journey, driving efficiencies and cost savings
- Researching online and offline customer behaviours to understand purchase decisions and enhance engagement
- Delivering CX and sales training programmes, using real-world insights to motivate teams and improve performance
If you feel we can help you, please do get in touch.
Six Reasons to choose insight6 to improve your Customer Experience
We understand the automotive sector and provide local expertise to help your business excel. With insight6, you benefit from specialist knowledge, benchmarking, and dedicated support at every step.
- Our Customer Experience Directors are local and partner with you to transform your automotive customer experience.
- Our survey, review, and feedback tools are world class.
- All CX measurement is tailored to your automotive business, delivering actionable results.
- We coach and mentor your team to drive improvements and customer satisfaction.
- Our benchmarking and customer journey mapping tools are industry leading.
- With insight6, automotive customer experience transformation comes as standard.
