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About Ian

I provide motivational Customer Service Training and valuable Intelligent Insights.

I work with passionate business owners and managers to help the development and growth of the business by measuring, testing and improving the Customer Experience. Typically, the clients I work with have a good business and good people, but they will say to me they are:

- Frustrated as the team are not following the procedures or delivering to the standards set

- Concerned as they need to retain and gain more customers to keep the growth of the business moving forward

- Anxious as they can see face to face, phone and web interactions with clients are handled well, but they are losing money as opportunities are lost

I provide a window to a business to motivate the team to deliver consistently great service and embed positive behaviours. Across the UK we offer valuable insight reports, customer journey mapping, and survey systems to understand how customers feel and think.

I add value to many businesses in the Attractions, Care Homes, Education, Hospitality, Legal Services, Optical, Retail, Sports & Leisure sectors, plus many more.

I am looking to connect with businesses who want to know how their customers perceive them and who want to improve their customer experience to grow sales and profits.

If you would like to know more, then please do contact me.

How we can help

Customer experience reviews

Training and development

Customer journey mapping

Online feedback

Focus and listening groups

Mentoring and coaching


"We have been working with Ian at insight6 and he and his team have been invaluable in providing expert customer service/experience advice. Ian has helped us to test and improve our customer experience through a variety of methods and takes time to go through reports at length in order that we as a business can strive to improve further. Thank you to Ian and the team for your continued support and hard work"

Rachel Tumman, Head of Visitor Operations, JORVIK Group of Attractions

“We have been using insight6 for a number of years now. The service that they offer is constantly helping us to improve our business in many ways. We have found all the staff extremely helpful when discussing outcomes.”

Piglets Adventure Farm Park

"Ian delivered a virtual presentation for FSB members as part of our Monday Motivation series of events and gave some great hints and tips to the group, in a professional and insightful presentation. His friendly, relaxed and approachable manner and extensive knowledge made this a really successful event. I recommend working with Ian and have already passed his details on to other colleagues

Carolyn Frank, Development Manager, North Yorkshire

“I’d like to highlight the excellent personal service we received from Ian. I’d have no hesitation in recommending insight6 to anybody looking to gain a better understanding of their customers and competitors. Thanks again from all at Seven.”

Paul Sherwood, Seven Video Productions

“We engaged into a video customer experience programme with insight6 to measure, test and improve our customer experience. During our time working together Ian continues to listen to our needs and provides a service which allows us to focus on the key areas which are important to ‘our’ business.”

David Wilkinson , Barker And Stonehouse

“Our first insight6 review confirmed everything I expected and has really given the staff a boost! I look forward to continuing to receive reports in the future.”

Anna Blackwell , Blackwells Of Norton