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Using Text Messaging To Capture Your Customer’s Loyalty
It is estimated that millennials now send between 60 and 85 text messages per day. That’s a lot of texting and a lot of time spent looking at a very...
The Three Things You Must Do To Increase Your Profits Today
Customer engagement strategy? Or outdated marketing plan based on figures and historic patterns? Believe it or not there are still many business leaders...
Feedback : Do you ask the right questions at the right time?
I am always stunned at how poor businesses are at asking their customers the right questions. Let me give you some recent examples: I recently was late...
Five Ways To Earn Your Customers’ Trust
‘I trust you because your customer service is great. I trust you because your product is good quality and reliable. I trust you because I know I can get...
Have You Got A Mayday Button?
Those of us who walk in the customer’s shoes each day of our working life are feeling pretty smug right now. The stage is well and truly set for a...
What Would I Say About Your Business?
It is so easy to get bogged down in the ‘to do’ lists or action plans of every-day business. The more you do, it seems, the more there is to do. You...
Why Eight Out Of Ten Is Not Good Enough
This is the age of the customer. Yes, the customer is king, queen and ruler of our retail landscape. I remember decades ago when my purchases were made...
‘Unexpected Item In Bagging Area!’ or ‘Hello, How Has Your Day Been?’
Wagamamas was the lunchtime destination at Bluewater on the weekend for my daughter and I. We knew we would be guaranteed a speedy, healthy meal. When we...
14 Steps To Create An Amazing Customer Experience
This guide will help you transform your business - if you take action. Customers are the lifeblood of every business as business owners we all want our...
Are You Over-Analysing And Under-Thinking Your Business?
When Heineken was developing a US advertising campaign for their tequila-flavoured beer called Desperados last year, they experimented with two different...
Five Ways To Sell More …. OF ANYTHING!
I like quiet time. It was during one of my quiet times that I started to really think about the key levers that allow businesses to sell more of what...
Exit interviews – good or bad?
Having been invited to conduct some exit interviews for a local garden centre, we stopped a couple of customers to ask if they had found what they wanted...
Call Centres – What can we learn from them?
Whether we love or hate them, we all spend time talking to Call Centres. Â I am sure we have all come across those recorded messages of press 1 for this,...
How do you make your customers FEEL?
"I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."–Maya Angelou...
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