Your CX Specialist for Staffordshire

Phil Wilkinson

For more than 30 years, I’ve been passionate about helping businesses improve performance by putting customers and people at the heart of every decision. Having led large, multi-site operations in demanding commercial environments, I understand the challenges organisations face in delivering exceptional customer experiences while maintaining strong commercial performance.

Throughout my career, I’ve enjoyed getting under the skin of businesses to understand what really drives success. Whether analysing performance, developing high-performing teams or improving customer journeys, I focus on identifying practical opportunities that create measurable, long-term results. I believe the best improvements come from combining data, insight and experience with a genuine understanding of the people behind the business.

As a Customer Experience Director with insight6, I work with organisations across Staffordshire to help them see their business through the eyes of their customers. Using customer feedback, mystery shopping and insight, I help businesses identify what’s working well, uncover opportunities for improvement and develop practical action plans that strengthen customer loyalty, engage employees and support sustainable growth.

I’m known for my collaborative, approachable and pragmatic style, and I enjoy working alongside business owners and leadership teams to turn insight into action. For me, outstanding customer experience isn’t chance—it’s built through engaged people, clear leadership and a commitment to continuous improvement.

You can contact me at phil.wilkinson@insight6.com and connect with me on LinkedIn.

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Testimonials

Myers and Co Solicitors

“We have been using instant insight for approximately 4 years. In that time, we have gained valuable insights into our overall law firm client experience. This is particularly helpful mid matter as we can act on the feedback our clients give us during our time acting for them. The client feedback we receive also gives us the opportunity to celebrate success with our team, in addition to coaching any areas we can improve. We used our instant insight feedback system to check on the wellbeing of our team as part of our annual employee engagement survey, and more recently, implemented a weekly survey to get real-time feedback on how safe our team felt at work, as lockdown eased and we blended home working with some office working. Our team are confident that we care about their welfare and they know we are committed to providing them with a safe place to work. The instant insight system’s real-time email notifications enable us to act swiftly if any team member has concerns.”Steve Myers - Managing DirectorMyers and Co Solicitors