Is Observation Dead?

Is Observation Dead?

I was recently browsing the local supermarket shelves for a loaf of gluten-free bread that I was purchasing in anticipation of a weekend guest who suffers from celiac disease. Who knew there could be so many different varieties of bread? I stood browsing for a good...
Is Your Customer Service Vanilla?

Is Your Customer Service Vanilla?

In a world of ice-cream parlors, vanilla is no longer enough these days; we expect something different, exciting, unique. We want to find a flavour that really floats our boat. Maybe honey-lavender or chili-chocolate? Something that keeps pulling us back to the one...
Is Your CX Strategy Red?

Is Your CX Strategy Red?

Customer experience (CX) strategies are in. Outdated marketing plans based on figures and historic patterns are out. Believe it or not there are still many business leaders out there who sit in their offices and ponder the best ways to launch a new product, develop a...