When we talk about positive customer reviews, we are talking about a positive customer experience or CX. People trust online reviews so they should be...

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Get access to the latest CX articles, conversations, thought leadership papers and news to help you navigate your journey to achieving customer experience excellence.
How car dealerships can damage CX in the pursuit of feedback.
Measuring Customer Feedback Many dealerships are aligned with the notion that customer feedback is an essential way of measuring success, but it isn't...
6 things every Law firm can implement to improve their CX and increase their bottom line…
Customer experience (CX) is the new business battleground for the Legal sector, yet our recent research study, The Professional Services Customer Journey...
2022: The Year of Customer Experience (CX)
As we start the year with a cautious, but more positive outlook on the pandemic than in January 2021, businesses can start to contemplate a world beyond...
Why Customer Experience (CX) monitoring should be at the top of every Franchisor’s to do list in January
CX is arguably the biggest differentiator, or battleground, between businesses right now. Every business needs a well-considered and executed customer...
Customers Value Great CX More Than Discounts
Be Brave: Boycott Black Friday The traditional 'Boxing Day' sales that once dominated the high street have well and truly been outshone by Black Friday...
Why Customer Experience Is Everything: Your Ultimate Guide to CX
Customer experience (CX) is the new battleground for business. The value of service and the importance of making a human connection with...
A good leader is prepared to ask questions they may not like the answers to
To truly improve employee engagement and wellbeing, every leader must do three basic things: ask, accept, action. You'd be amazed at the number of...
One Simple (But Essential) Thing Leaders Can Do To Improve Employee Engagement
Engaging your team is critical to business success. The holy grail is to have employees who are excited to come to work each day. To achieve this, they...
Is Covid still an excuse for a poor customer experience?
In March last year when the pandemic hit it was quite understandable that service levels would fall while businesses re-adjusted and managed to establish...
If you don’t ask, you don’t get …
If there has been one lesson from 2020 in our world of CX, it is that fast, short and instant feedback which get straight to the heart of an issue will...
December Newsletter – Six CX tips to grow your business
Taking stock of your business at the end of the year is always a good idea. You can take forward what has been good from one year to...
The Student Applicant Journey
Do you want to increase your applicant conversion rate? insight6 has completed a comprehensive study to understand how potential students feel when...
Lockdown impacts our ability to stay positive
Whilst ‘Lockdown negatively impacts our ability to stay positive’ might seem like stating the obvious the underlying trends from the insight6 Business...
Six Customer Experience tips to protect your business
During these uncertain times the core focus of all leaders is to protect your business by strengthening the relationship with your customers and looking...
How Sussex Beds transformed their customer and employee experience
If there is a lesson on customer experience throughout this pandemic it is the need for businesses to get fast and accurate feedback from their teams and...
Business optimism is a state of mind
The instant insight Business Optimism survey was launched at the beginning of the month and we have had over 70 businesses participate. Designed as a...
Our 6 CX Tips to Recovery
This year has been tough for many of us both personally and professionally. Even the businesses that have been successful during the pandemic will have...
How Are the Public Feeling About Venturing Out to Shop?
Shopping has changed unimaginably in 2020 and perhaps forever, with online spending at record levels after Covid-19 forced shop doors to close for over...
How well are Independent Schools communicating through their websites?
Over the past few months, lockdown has meant that we have all relied heavily on technology and the internet. From using video calls to working remotely...
How well are UK colleges and universities communicating through their websites?
Over the past couple of months, businesses across the UK have had to find ways to adapt to the lockdown measures in place in response to COVID-19. The...
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WOW Moments in Customer Experiences
Discover the power of creating ‘WOW’ moments in customer experiences. Elevate interactions, leave a lasting impact – learn why they matter!
AI in CX: Balancing Automation with the Human Touch
Artificial Intelligence is increasingly central in shaping the customer experience landscape. We explore how to keep that personal touch while letting robots help.
Why Customer Experience (CX) monitoring should be at the top of every Franchisor’s to do list in January
CX is arguably the biggest differentiator, or battleground, between businesses right now. Every business needs a well-considered and executed customer...
Six steps to guarantee a ROI (return on investment) in customer experience
How do you know when to invest in Customer Experience? What does such an investment look like? Is it training or measuring or just paying...
A Reliable Approach to Turning Complaints into Custom
Customer complaints are an unavoidable challenge that any business inevitably face sooner or later. Your team will be working hard to maintain a high...
Private Schools – Handling Professional Enquiries: Are You Failing At The Follow Up?
Across the UK, a huge percentage of private schools are failing to retain the interest of potential clients for one simple and easily amendable reason:...
Are legal firms taking Customer Experience seriously?
The moment of truth. Last year I sat on a panel at a law firm conference and the topic changed to client feedback. Question from the audience: “Can I ask...
Customer Engagement Strategies
Strategies you can implement to improve customer engagement insight6 explores the importance of customer engagement, the impact it has on Customer...
9 ways to keep your customers coming back
A customer makes an enquiry, you make the perfect pitch, win the conversion and ultimately win the customer’s purchase – success! But does the journey...
How do you make your customers FEEL?
"I’ve learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."–Maya Angelou...
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Why Customer Experience Is Everything: Your Ultimate Guide to CX
Customer experience (CX) is the new battleground for business. The value of service and the importance of making a human connection with...
A good leader is prepared to ask questions they may not like the answers to
To truly improve employee engagement and wellbeing, every leader must do three basic things: ask, accept, action. You'd be amazed at the number of...
One Simple (But Essential) Thing Leaders Can Do To Improve Employee Engagement
Engaging your team is critical to business success. The holy grail is to have employees who are excited to come to work each day. To achieve this, they...
Is Covid still an excuse for a poor customer experience?
In March last year when the pandemic hit it was quite understandable that service levels would fall while businesses re-adjusted and managed to establish...
If you don’t ask, you don’t get …
If there has been one lesson from 2020 in our world of CX, it is that fast, short and instant feedback which get straight to the heart of an issue will...
December Newsletter – Six CX tips to grow your business
Taking stock of your business at the end of the year is always a good idea. You can take forward what has been good from one year to...
The Student Applicant Journey
Do you want to increase your applicant conversion rate? insight6 has completed a comprehensive study to understand how potential students feel when...
Lockdown impacts our ability to stay positive
Whilst ‘Lockdown negatively impacts our ability to stay positive’ might seem like stating the obvious the underlying trends from the insight6 Business...
Six Customer Experience tips to protect your business
During these uncertain times the core focus of all leaders is to protect your business by strengthening the relationship with your customers and looking...